By investing in our local community we’ve had the great pleasure of working with Walsall Football Club and creating a winning partnership.
With our Headquarters based in Walsall, it was especially important for us to do something that strengthened our ties with the local area. In February 2014, we celebrated our 20th anniversary by becoming the principal sponsors of local football club, Walsall FC and sponsoring the main stand.
We enjoy a positive relationship with the club and with the help of our People have redeveloped their Community Room. Not only that, we were lucky enough to see the team make it all the way from Walsall to Wembley, and got the chance to support them on their journey.
To celebrate this historic football match, we worked alongside Walsall Council and the club to paint the town red. As part of our we’re #withwalsall campaign local artist Saz of Human Canvas Tattoo was commissioned to give Wasall’s much loved Hoppy the Hippo a new look to show his support.
We even sent 650 of our People and their families to Wembley to cheer on the Saddlers on the day. The campaign gained lots of local support and has been shortlisted for a Football Business Award.